SUBSCRIPTION SERVICE CASE STUDY:
Core Spaces MARKETING CONTENT
SUMMARY
Core Spaces needed ongoing content with a specific, human-centered approach to promote their nationwide portfolio of student housing properties. We served as both creative director and production partner, overseeing each project from concept through delivery. Our experience in commercials and documentary-style storytelling made us an ideal match for this creatively ambitious client.
CLIENT
Core Spaces, is an Austin-based company that has built an ecosystem around developing, acquiring, and managing student housing and built-to-rent communities. Their approach emphasizes style and practicality, with a particular focus on thoughtfully designed community spaces.
THE CHALLENGE
We needed to find a way to create authentic, locally rooted content filmed across the US that maintained cohesive national branding. And the timeline was tight - we needed to produce, shoot and edit efficiently without sacrificing quality.
SCOPE
Create multiple short-form videos that highlight the specific cultural aspects and community character of each property location, throughout the US.
OUR ROLE
Our team developed a creative framework and production system that enabled consistent storytelling across geographically dispersed locations.
SOLUTION
Working within a set monthly video production budget, we designed a tailored, scalable production solution optimized for speed, quality, and consistency. This strategy complemented Core Spaces' polished 3D visuals by adding warmth, local culture, and authentic storytelling that brought each community to life.
THE RESULTS
The content was successfully rolled out nationwide and became central to Core Spaces' social media and marketing strategy. The client praised how the work brought genuine human connection to their brand, complementing their existing 3D animation and architectural visuals.This project exemplifies how Electric Pearl Productions helps brands scale human-centered storytelling without bloated production models.
