Full service Commercial Video Production in Austin Texas
A commercial has seconds to grab attention, so make them count. At Electric Pearl, we create compelling, high-quality ads—whether for TV, social media, or digital campaigns—that captivate audiences and leave a mark without getting lost in the crowd. Every brand has a story to tell, but in advertising, the challenge is telling it fast and making it stick. At EPP, we have a depth of experience handling captivating campaigns for e-commerce, liquor, travel brands, and more. We are, at our core, collaborators, whether that means taking your creative direction and running with it or handling everything from concept and ideation to the final cut. We develop commercials that spark curiosity, align with your brand identity, and inspire viewers to take the next step, whether that’s clicking, calling, or buying.
Our Full-Service Advertising Video Production Process
A high-performing commercial needs great visuals and a message that drives action. We specialize in commercial video production that showcases brands in a creative, results-driven way. Here’s how we do it.
Creative Concept
With experience working with top brands and agencies in Austin, TX (and beyond), we are perfectly positioned to bring your creative concept to life. The goal is to craft a clear and engaging message that is in line with your brand identity. We are experienced at working with a team’s core creative concept and augmenting it, or, if you need scriptwriting and creative ideation, we can handle that too—refining your messaging for maximum impact.
Production Planning
Every second of a commercial is intentional, which means planning is key. We take care of all logistics, from securing locations and casting talent to scheduling shoot days and planning every visual detail. Whether you need live-action production, motion graphics, or animation, we handle the details to create a smooth and efficient production process.
Filming
The best commercial videos hook viewers immediately with a striking visual or concept. We use experienced directors, cinema-grade cameras, professional lighting, and a skilled production team to capture high-quality visuals that make your brand stand out. From polished TV commercials to attention-grabbing social media ads, we film with performance in mind, ensuring every frame engages and converts.
Editiing & Post-Production
Once filming is complete, our post-production team fine-tunes the details. We edit, color-grade, and enhance your commercial with sound design, motion graphics, and animation where needed. We also format different versions of your commercial for TV, streaming, and social platforms. Finally, we optimize every piece of content—be it a 30-second broadcast commercial, a short Instagram ad, or a YouTube pre-roll—to perfectly suit its audience.
Ad-ready Delivery
Your commercial isn’t just a one-and-done production; it’s part of your larger marketing strategy. We deliver multiple versions of your advertisement so you can scale it across platforms, run A/B tests, and maximize its reach and performance.
What Makes a Commercial Video Effective?
Our high-quality commercial videos make an impact. The most effective ads are:
Short and Engaging
The best commercial videos don’t waste time. In a world where attention spans are shrinking, your commercial needs to capture interest within the first few seconds. Most successful commercials are 30 seconds or less, delivering a sharp, impactful message that sticks.
Brand-Driven
A commercial should not only promote but also reflect who you are. Every frame should align with your company’s values, voice, and aesthetic, reinforcing your brand identity in an authentic and memorable way.
Clear and Compelling
A strong ad doesn’t overload viewers with information. Instead, it hones in on a single, well-crafted message that speaks to the viewers. The most effective commercials grab attention through bold statements, clever concepts, or emotional connections.
Clear and Compelling
A great commercial doesn’t just tell people about your brand; it guides them on what to do next. Whether it’s visiting your website, making a purchase, or learning more, every commercial should have a clear call to action that moves viewers from interest to action.
Our Commercial Videos Help Your Brand Stand Out
Creative ApproachWe don’t believe in cookie-cutter commercials. Each project starts with fresh and unique ideas developed in collaboration with your team.
Full-Service ProductionFrom concept development and scriptwriting to filming, animation, and post-production, we handle the entire production process from start to finish. We are collaborative, so if your team already has a concept, we can help you bring the idea to life.
REsults-Driven AdsWhether your goal is brand awareness, engagement, or sales, we design videos that align with your marketing objectives and deliver measurable results.
Check Out Our Recent Commercial Video Work
We produce high-quality commercial videos that stick with your audience. See how we’ve helped brands stand out. Your next great commercial starts here.
Advertising Video Production FAQ
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Most commercial videos are 15 to 60 seconds, with 30 seconds being the standard for TV and digital ads. We will help you determine the best length for your commercial based on the platform you plan to use and your campaign goals.
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Yes! We create high-quality video content for social media ad campaigns, including short-form ads for platforms like TikTok, Instagram, Facebook, and YouTube. We also collaborate with marketing and advertising agencies to produce engaging social media video content such as Instagram Reels and TikTok videos.
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Yes! We specialize in both live-action and animated commercials. Our team will recommend the best approach based on your campaign goals and audience.
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The success of a commercial video is largely measured by how many people see it and how well they engage with it. A strong view count is essential. If your ad isn’t being watched, it can’t drive results. Once the commercial reaches an audience, engagement metrics like watch time and click-through rate help determine effectiveness.